Meta Title Tag : Meta Title is by far the most important factor in helping understand Search Engine what the page is all about. These are read by Search Engine bots and has an immense role in giving the ranks. Normally the number of characters should precisely be within 60-70 characters but in recent times Google has changed it’s algorithm stating that characters are no longer taken as a factor rather than it depends upon the screen resolution.
Steps to write a good title :
Use Targeted Keywords, Add Modifiers to your website title like | , Every page should have a unique title, no repeat of keywords, try to embed long tailed keywords
Meta Description Tag : Meta Description describes the page in a more detailed way using 160-180 characters but again it also depends upon the screen resolution. Search Engines show the meta description in search results below the title tag.
Steps to write a good description :
Add targeted keywords in the description, Write CTA to the description that helps the search engine to make the user know what to do, avoid duplicate meta description.
H1 Optimization : H1 Tags quite arguably has become a good factor in rankings in recent times. Even we have seen working on some websites with modifying the H1 has boosted the rankings. It may not be the strongest factor but yes, it holds some importance, because the search engine can tell more specifically to the users about the content and type of website.
Alt Attribute: Search Engines cannot read the images, so you need to add proper Alt text to the images so the search engine can consider them.Some more steps we can follow to implement while working on images.
All images should have information filename, better to have an image sitemap, tags need to be short and clear.
Internal Links : How important is the Internal linking to any website? Yes it definitely is. Internal Linking is a way to link from one page to the other in the same domain. So what basically it does. It allows the search engines to know that the websites do have a number of pages one directed to another clearly giving a good signal for the navigation for the users. It can give the Search Engine a proper hierarchy and an idea of the website how the URL architecture has been built.
Robots.txt : Robots.txt is a technique which is used by most of the webmasters that help them to allow and disallow any page from indexing or to appear in search results. The codes are basically a HTML tag that provides the web crawler or the bot whether to index a page or not.
URL Architecture : So, how good your URL Architecture is? Are you having underscores in the URL? It’s not encourage able at all. To drive better rankings, URL architecture should be very clear and no special characters or underscores should be used. The bots will have a hard time determining this URL relevance to any keyword in the website.
XML Sitemap : XML Sitemap gives a clear list of links of a site that are available for indexing essentially helping both the search engines and visitors to know how many pages are there in the website. This is a special XML file especially made for the search engines to make them easier to find out the site’s pages. It can improve your SEO by navigating the visitors to where they want to go . An XML sitemap is very useful for large websites because at times these websites can take a very long time for crawling, so sitemap makes it easy for crawling.
Broken Links : Any kind of broken links can hurt your SEO. What these broken links do, they direct your visitors to a page which actually doesn’t exist. That sounds awkward, Isn’t It? It more or less acts as a dead link on a web page that no longer works. In that case the website returns a 404 error page.
Schema: Schema is a list of codes that is put on the website to help Search engines return some more informative results for users. Schema.org markup can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD. Adding Schema markup to the website improves the way your page displays in SERPs. The additional information in the schema can include event, organization, person, place, product. Websites that have a structured data can have a better click rate too.